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THE CHALLENGE

The integration of alternative transportation options has been a goal of the County since the adoption of Prince George’s Plan 2035, which focused on methods of improving mobility and advancing transportation options particularly in vulnerable populations.

In 2020, the Department of Public Works and Transportation implemented a pilot Microtransit program to support mobility for vulnerable populations – including seniors and those with reduced access to transit. The program provided low-cost, on-demand, shared vehicle use within a zone to connect users to major destinations and transportation centers.

EARLY ACTIONS

  • Meeting Prep & Logistics

  • Agency Engagement

  • Elected Official Coordination

  • Outreach & Education

  • Meeting Facilitation

  • Construction Outreach

  • Social Media Strategy

  • Virtual Engagement

  • Collateral Development

  • Branding / Marketing

  • Interpretation – Spanish

  • Env Document Review

  • GIS Analysis / Mapping

ASSEDO’S IMPACT

Assedo Consulting championed this program launch by providing a branding for this system, PGC Link. This prepares and disseminates materials to properties within the zone and coordinates outreach efforts.

PROJECT HIGHLIGHTS

  • Developed and implemented the outreach strategy;

  • Coordinated with senior leadership to create a brand for the program including a name, imagery, logo, tagline, and fonts;

  • Developed and disseminated materials to educate and inform communities in the pilot areas about the program; and

  • Prepared community friendly mapping to identify coverage zones for the Microtransit system.

  • Public Meeting Boards

  • Construction Outreach - Project Tour

  • Public Meeting - Event Site Selection

  • Community Outreach - Public Meeting Boards